Sunny Jim Peanut Butter was founded by Germanus Wilhelm Firnstahl in 1921 after he moved with his family to Seattle from Wisconsin. Germanus and his wife Cecilia lined up their five children and selected son Lowell to be the face of their new peanut butter manufacturing company, "Sunny Jim." Despite his untimely death in 1933 in a football accident, Lowell's image would be synonymous with Sunny Jim until the company was sold in 1979. Germanus's daughter Celeste Rogge would run the company during the prime years of the 1950s and 1960s when the company sold one third of the peanut butter in Seattle, as well as jams, jellies, and even soda pop.
This poster advertises Sunny Jim brand "Pure Washington" raspberry jam, with a blank space at the bottom for a store to advertise its daily specials.
Caption information sources: Grandma No Cookie Maker, by Patrick Connolly, Eugene Register-Guard, Oct 10, 1977, p. 7; "Vanishing Seattle" by Clark Humphrey, p. 88.
ID Number: 2013.12.1
Date: Circa 1955
Physical Description: 1 poster : color ; 14 x 21 in.
Additional Information: Digital copy of this item available thanks to funding from a 2016 Institute for Museum and Library Services grant. Metadata updated as part of a grant from the Institute of Museum and Library Services administered by the Library Services and Technology Act, through the Washington State Library, a division of the Office of the Secretary of State.
