Joseph A. Peterson (circa 1877-1951) and George W. Blanchard (1877-1956) both worked at Edward C. Cheasty's men's clothing shop on Second and James in Seattle in the early 1900s, where they got to know dozens of customers and their clothing preferences, and provided personalized attention based on individual style. Blanchard left after 18 years to go into the neckwear business, and Peterson after 17 years, joining E.N. Brooks & Co. around 1917.
In 1928, the two friends joined forces to open their own haberdashery in Seattle, at 1507 Third Avenue, first called Peterson-Blanchard, and later, Peterson's Men's Shop. The business was a success, catering to old and new customers, and carrying "a stock complete for men's needs."
By the early 1930s, the store had moved to 1421 Fourth Avenue, the address shown on this advertising card. Around 1939, the business relocated to the growing financial district further south, to a store at Second and Columbia. By the early 1940s Peterson-Blanchard is no longer listed in city directories.
Caption information source: The Town Crier, v.24, no.21, May 25, 1929, p.11, retrieved at http://cdm16118.contentdm.oclc.org/cdm/compoundobject/collection/p16118coll23/id/17537/rec/1 Caption information source: Seattle Times, May 3, 1928, p. 32; and June 11, 1939, p. 31.
ID Number: 1976.6296.26
Date: Circa 1935
Physical Description: 1 advertising card ; 4 x 9.5 in.
Additional Information: Digital copy of this item available thanks to funding from a 2016 Institute for Museum and Library Services grant. Metadata updated as part of a grant from the Institute of Museum and Library Services administered by the Library Services and Technology Act, through the Washington State Library, a division of the Office of the Secretary of State.
