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2021.20.4
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Smiley face pin from University Federal Savings, 1967
The now-ubiquitous yellow smiley icon that graces this pin was, according to one story, invented by David Stern in 1967. He was an advertising executive who planned a campaign to encourage people to open accounts at a small bank in Seattle called University Federal Savings and Loan.
ID Number: 2021.20.4
Date: 1967
Physical Description: 1 Pin, Promotional; metal, plastic; 1 in.Diam
Credit: MOHAI, 2020.20.4
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