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Generra Hypercolor crewneck sweatshirt, 1991-1992
Generra was founded in Seattle in 1980 by Britania employees. The company had a big hit in 1991 with Hypercolor—a fabric that changed colors with heat. However, Generra overinvested in the fad and they filed for bankruptcy in 1992.
ID Number: 2018.57.1
Date: 1991-1992
Creator(s):
Generra Sportswear Company, Manufacturer
Physical Description: 1 Sweatshirt; cotton; 8 in.H x 27 in.W, Size XL
Place Made: United States of America, WASHINGTON, Seattle
Credit: MOHAI, 2018.57.1