Denim shirt made by Brittania, ca. 1975-1979
This denim shirt has leather piping and a woven embellishment on the front pockets. It belonged to Don Holder, who worked in IT at Brittania from 1975 to 1979 and purchased it from the company store. Brittania Sportswear, is credited with bringing fashion jeans from London to the United States in the early 1970s. Prior to this, denim was mostly a workwear staple, available in simple, often unisex cuts. Fashion jeans feature different washes and colors, stylized embellishments, and proportions that reflect the style of the time. Their success turned Seattle into a hotspot for a new generation of jeans and casualwear companies. Brittania’s impact on Seattle’s casualwear industry went beyond what was made to how it was made. They were one of the earliest clothing companies to manufacture exclusively overseas, leveraging Seattle’s proximity to Asia and the less expensive, high-volume production available there. Other companies followed suit, and the presence of local clothing manufacturing began to decline.
ID Number: 2016.57.1
Date: 1975-1979
Creator(s):
Brittania, Manufacturer
Physical Description: 1 Jacket, Jean; cotton, leather, metal; 30 in.H x 19 in.D
Credit: MOHAI, 2016.57.1