The first Starbucks Coffee opened in Seattle, Washington, on March 31, 1971, by three partners: Gordon Bowker, Jerry Baldwin, and Zev Siegl. The moniker, "Starbucks," comes from the name of the first mate in the Herman Melville novel, "Moby Dick," and the logo, a twin-tailed siren, is representative of Seattle's maritime heritage. The first Starbucks store was located in Seattle at 2000 Western Avenue, before it was later moved to what is today considered to be the flagship store in Pike Place Market. Since then, the company has grown exponentially and Starbucks Coffee is sold and served throughout the world. The original brown sign dates to the 1970s-1980s, and it was changed to the more ubiquitous bright green design when Howard Schultz's company Il Giornale acquired the wholebean coffee and tea store in 1987.
